Interactive Methods


Although paper-and-pencil questionnaires have their rightful purposes, new technology has opened up many possibilities to measure human behavior in unexpected ways. CAMeRA is at the forefront of creating and validating such measurement tools: Web, mobile, games, biophysics. We go beyond standard Web statistics such as geography, IP addresses, page views, lingering times, and click logs and are able to put verified meaning to the numbers.


Web surveys
Traditional methods slowly become outdated. Response rates are declining, the consumer is less willing to participate, the research is expensive (money and time wise), samples become smaller- more...


The iMG is of particular interest to researchers and companies that want to use games as unobtrusive measurement tools of attitude and user behavior to gain new insights in the area of imaging, population segmentation - more...